Eduardo Jimenez has been a Senior Microfinance Consultant to the Central Bank of Philippines since 2000, and was the Team Leader in crafting the Philippines Microfinance Literacy Program (PMLP). He presented his paper, “Building Financial Literacy in Microfinance Clients,” at the 3rd Annual Microfinance Conference in Nigeria, and agreed to talk with myKRO.org about financial literacy and microfinance.
Kirsten Weiss: Why should the microfinance industry concern itself with financial literacy?
Eduardo Jimenez: The industry should be concerned about empowering the three major stakeholders in the industry: clients, microfinance providers and regulators. Microfinance clients need to be clearly informed so they can make intelligent decisions. Next, in terms of the providers, informed clients make informed decisions which result in good portfolios. Good portfolios mean good assets and more income, both for the suppliers and for the clients themselves. Finally, the oversight or regulatory agencies – the external stakeholders – might have less heartache if those they regulate have good portfolios. As an example, look at what’s happening within the banking and regulatory system in the US now.
Kirsten: Tell us about the Philippine experience with its financial literacy program, the PMLP?
Eduardo: The PMLP started over two years ago as a commitment by the Philippine government to see a strengthened microfinance sector. The National Credit Council, which is comprised of several agencies, including regulators, felt that they need to work on financial literacy to reinforce the gains made so far in terms of policies and regulations. The Asian Development Bank supported us in terms of technical assistance, and I became involved as team leader.
As I looked at the literature and documents on financial literacy programs from other countries, I could see what needed to be done. But as I interacted with the sector, including regulators, providers, and community based institutions, I discovered they had their own needs and perspectives. As a result, we integrated some of these issues into the PMLP.
There are five modules which look at how to increase savings and investment, the roles and responsibilities of clients, the right use of credit, consumer protection, and microinsurance. Sector stakeholders requested we add two more modules: on microfinance in general – e.g. what it is, the legal regulatory framework, and the national strategy – and information on available business development services (BDS). The latter focused on an overview of what BDS is, what’s happening in the context of BDS in the Philippines, and how business owners can link to existing BDS providers.
Kirsten: What are the challenges to delivering financial literacy programs?
Eduardo: One is cost. All the providers see the need for financial literacy, but at some point these programs are conducted separately from credit operations and that is a bit costly. Financial literacy is an investment on the providers’ side. To reduce these costs, they typically empower the account officer or field trainer within the particular institution to walk alongside the client and conduct the training over time, perhaps over a month or so.
Another challenge is popularizing financial literacy programs among other sectors. For example, I think the habit of savings as a discipline is critical. The Central Bank worked with the Department of Education, crafting modules to integrate a savings training program into the regular educational programs of its elementary schools. It took more than six months to design a module that finally was integrated into three existing topics and pilot tested in schools. After pilot testing, it became part of the national education. You need to integrate financial literacy into the educational system at an early stage.
Kirsten: What are the lessons learned?
Eduardo: You have to approach financial literacy training from where the clients are coming from – i.e. don’t use the typical lecture or the teaching methodology for adult microfinance clients. When you’re dealing with adults, with an average age over 45, you have to be creative when introducing the concepts of savings, investments, and insurance in order to stimulate these concepts and the principles. Because the target market is “mature,” trainers need to be adaptable, using adult training techniques.
Next is the challenge of getting other educational and training institutions, including academic agencies and other NGOs, to embrace the principle of financial literacy. Again, financial literacy training is a cost to their programs, but I think when they understand the value they will embrace it. We don’t want to see a repetition of what’s happening in the current global economic and financial meltdown. What we’re seeing in the West is a grim reminder that people need to become financially literate.
Kirsten: What else would you like to add?
Eduardo: The goal of microfinance is the double bottom line – sustainability of the institution, and empowerment of the clients and transformation of the communities. Financial literacy is an effective tool to empower clients.