Published by Drew Meyers on 31 Jan 2010
Vittana Looking for a Marketing / PR Manager in Seattle
Vittana is looking for a Marketing/PR Manager based in Seattle, with the following responsibilities:
- Shape a fun, inspiring and effective public personality for Vittana
- Developing the right site, community and media messaging
- Balancing many different personality requirements: fun, inspiring, humble, genuine, effective
- Training our CEO and external-facing team members to make sure they stay on message
- Drive a regular flow of effective, meaningful media hits
- Developing and maintaining personal relationships of trust with journalists and media outlets
- Developing a long-term arc of stories and angles over the next year for different media outlets
- Researching background on, approaching/cold-calling journalists and doing whatever else it takes to get the “right” story
- Improve our website product iteratively over time
- Collaborating with our CEO, CTO and top-tier design, PR and startup advisors
- Shaping website messaging in accordance with the public personality you’ll develop
- Quantitatively tracking website performance and critical customer metrics: visitor-to-lender conversion rate, retention and visit frequency, website virality (k-factor)
- Increasing said customer and conversion metrics through creativity and A/B testing
- Develop and implement a marketing strategy using both traditional and non-traditional media
- Building out a deep, effective, sustained social media presence: Facebook, twitter, blog
- Collaborating with our Communities Manager to develop a bottom-up marketing strategy
- Experimenting with and developing innovative, effective non-traditional marketing tactics
- Making it all happen — ultimately, are more students getting loans through Vittana every month because of you?
- Helping manage volunteers, bloggers, interns and (eventually) other staff
- Collaborating with our Communities Manager to develop a fun, innovative work environment
- Offloading as much work as possible from our CEO before his head explodes
- Doing whatever else it takes to get this bird off the ground

