Vittana is looking for a Marketing/PR Manager based in Seattle, with the following responsibilities:

  • Shape a fun, inspiring and effective public personality for Vittana
    • Developing the right site, community and media messaging
    • Balancing many different personality requirements: fun, inspiring, humble, genuine, effective
    • Training our CEO and external-facing team members to make sure they stay on message
  • Drive a regular flow of effective, meaningful media hits
    • Developing and maintaining personal relationships of trust with journalists and media outlets
    • Developing a long-term arc of stories and angles over the next year for different media outlets
    • Researching background on, approaching/cold-calling journalists and doing whatever else it takes to get the “right” story
  • Improve our website product iteratively over time
    • Collaborating with our CEO, CTO and top-tier design, PR and startup advisors
    • Shaping website messaging in accordance with the public personality you’ll develop
    • Quantitatively tracking website performance and critical customer metrics: visitor-to-lender conversion rate, retention and visit frequency, website virality (k-factor)
    • Increasing said customer and conversion metrics through creativity and A/B testing
  • Develop and implement a marketing strategy using both traditional and non-traditional media
    • Building out a deep, effective, sustained social media presence: Facebook, twitter, blog
    • Collaborating with our Communities Manager to develop a bottom-up marketing strategy
    • Experimenting with and developing innovative, effective non-traditional marketing tactics
    • Making it all happen — ultimately, are more students getting loans through Vittana every month because of you?
  • Helping manage volunteers, bloggers, interns and (eventually) other staff
  • Collaborating with our Communities Manager to develop a fun, innovative work environment
  • Offloading as much work as possible from our CEO before his head explodes
  • Doing whatever else it takes to get this bird off the ground

More details available here.